With industrial origins dating back more than 130 years and closely link the company to the life and development of the town of the same name in northern Buenos Aires, La Emilia is, today, a successful business model that has been producing Motomel, the best-selling national motorcycle in Argentina, for 30 years and that continues to expand and diversify, broadening its commercial horizons.
The same entrepreneurial spirit of those visionaries who in the 19th century laid the foundations of the factory on the banks of the Arroyo del Medio was the same spirit with which in the 1990s the plant changed its line of business and abandoned its textile past to take on the challenge of improving people’s mobility experience with reliable and affordable products.
The Motomel brand, now an icon in the Argentine two-wheeler market, was born from the fusion of the word motovehicles and Meller, the surname of Mario and Marcelo, the brothers who run the company and are the driving forces behind the changes.
In the beginning, this new venture involved the assembly of three models of motorcycles with parts purchased in India from the Hero Puch brand. Back then, the low-displacement motorcycle market, managed by a few of groups, was characterized by the absence of new products and poor after-sales service, shortcomings that allowed the arrival of a new protagonist.
From the very beginning, Motomel set out to be the integral solution for global mobility brands looking for the best representation in Latin America and also the most complete and reliable supplier of commercial networks specialized in two-wheeled vehicles.
To achieve this, the company set the goal of being the group that best decoded the mobility needs of the markets in which it operates, with the flexibility to build business models that would offer the greatest value to each member of the chain, from representatives and commercial networks to end customers.
